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TRADEMARK APPLICATION IN MEXICO.
We offer our expert advice to help you register your brand in Mexico and assist you in all aspects of trademark law and the protection and defence of all signs that your company used to differentiate products and services within its competence. We provide a wide range of services including: register of trademarks in Mexico and the rest of the World; searches of trademarks; legal advice in legal conflicts in violation of trademarks; assistance in the field of domain names, monitoring and care portfolios of trademarks; advice on strategies for protecting trademarks, design and organization of franchises; licenses of trademark rights, and renewals of trademark registrations.
If you want to compete and put a product or service in the Mexican market will need to register a trademark to help you differentiate themselves from your competition. The first step for a trademark application in Mexico is conducting a search. This allows know if the brand to be used or is available on the other hand belongs to a third party that used in connection with the same or similar products or services, so that causes or creates a likelihood of confusion or association. Undoubtedly, the search of trademark provides valuable information for decision-making environment for the launch of any product or service, thus indicating whether or not it is possible to obtain exclusive rights to use the trademark in question.
We must not forget that the search of trademarks does not grant any rights. The exclusive right to use a trademark in Mexico only be obtained through the registration of the sign before the competent administrative authority, in this case the Mexican Institute of Industrial Property (IMPI), to whom must submit an application or request to indicate that wishes to protect a trademark to distinguish certain products or services, according to the International Classification.
The Mexican Institute of Industrial Property (IMPI) examines the request and whether this meets the requirements of form and substance required by the law grants the right to applicant for a period of ten years extendable for similar periods.
The trademark registration with the Mexican Institute of Industrial Property (IMPI) is not sufficient because there will always unscrupulous competitors who will try to use in commerce or register trademarks equal or similires, with intent to mislead the consumer or appropriating the reputation and the prestige of others. Thus, it must maintain strict surveillance to prevent any dilute the good will of the trademark and that it would lose customers.
The trademarks often become one of the most valuable assets intangiles holding companies, which is derived and warrants that are often involved in commercial transactions where the owner sells or on the contrary allows its third use in connection with the products and services for which they are registered, through licensing or through the empowerment of a franchise. These types of transactions given its importance require consultancies with a high level of expertise on issues of trademark rights and business management, because at stake is one of the most important assets that form the heritage of any modern enterprise.
Our experienced team of lawyers, agents and consultants can be of enormous help not only to register your trademark in Mexico and the World, take care of it until it into a valuable asset and assist in any business of expanding yor business in which your brands play an important role.
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